SBATTH Constructions
The client, SBATTH Constructions, approached us with a need for a professional and minimalistic logo that embodies their core services: “Framing & Forming” in the construction industry. They wanted the logo to:
- Reflect strength, precision, and reliability, which are crucial aspects of their services.
- Incorporate a clean and modern look, free from excessive detailing but still distinctive enough to stand out in the competitive construction market.
- Use subtle, neutral colors that align with the company’s corporate identity and convey a sense of professionalism and trust.
- Ensure the logo could be easily adaptable across various branding materials, including business cards, signage, and digital platforms.
Solutions Provided
Conceptualization: After thorough discussions with the client about their business values and market positioning, we proposed a concept that combines abstract construction elements (such as geometric forms reminiscent of framing and building structures) with clean typography.
Design Elements:
- We used a structured geometric icon to represent stability and framing, core aspects of their services.
- The chosen font is modern, sleek, and easy to read, ensuring brand recognition at a glance.
- The logo’s overall form is balanced with clean lines and spacing to represent precision, a vital trait in construction work.
Color Palette: We opted for a neutral and professional color palette—tones of gray and black—highlighting the brand’s commitment to reliability and industry professionalism. These colors ensure versatility and clarity on both printed materials and digital platforms.
Final Deliverables:
- Multiple file formats for different media (print, web, and social media) ensuring the logo maintains its integrity across all platforms.
- Variations of the logo, including full-color, monochrome, and reversed options to maintain adaptability across different backgrounds.
