Black River Logistics Ltd

Client Requirements

Red Hill was engaged by the client with a list of objectives to fulfill for the website:

• Professional Appearance: The site had to be sleek, up-to-date and inspire a sense of respect and trust. These were very important considering that the industry was logistics. Black River Logistics did not want their online presence to be devoid of a high level of service and timely, safe deliveries.
• Service Understanding: Due to the existing diversity in all services, it was very important service transport was well outlined, showcasing the level of specialization customers can expect from them, for instance, refrigerated transport and HAZMAT services.
• Navigation and Usability: The site also had to be designed to facilitate easy access to information and the performance of other tasks within the shortest time possible, it even had to provide for quick contact. This was in regard to potential clients requesting for quotes or making inquiries within the shortest time possible.
• Adaptability: Many of their clients are mobile which makes it vital that the alignment remains perfect on all formats especially phones and ipads.
• Search Engine Optimisation And Site Speed: The client further stressed that it was also necessary to optimize the website for searching engines and enhance its speed for better ranking and more effective delivery of services to users.

Solutions Provided

Bespoke Websites: Red Hill has created a tailor made website that is not only representative of Black River Logistics as a company but the entire transport and logistics business as well. The site was constructed with contemporary and very attractive designs with emphasis on straight lines, space management and colour scheme that brings out trust, reliability and modernity.

Branding Most of the website content included the company’s brand elements in a way that ensured the look and feel were in line with the existing corporate identity of the company.
Principal Section An attention commanding principal section including images of the company’s modern equipment and transportation services, was incorporated in such a way that the first page of the website was attention arrested without any doubt.

Service Specific Pages: In would meet the expectations of every client that Black River has and its services in details as such, Red Hill created separate pages for each core service (e.g., Triaxle Reefer, FTL/LTL, Tandem Reefer, Dry Van, Cross-Border/Domestic, Expedite and HAZMAT Services). The main goals of each service page were to:

Provide convincing information about the service offering in such a way that potential clients get the message quickly and appreciate what value Black River Logistics is offering to them.
Adopt each service type and relevance to the targeted audience such as the need for temperature control in Reefer services and the nature of work in Expedited transport to ensure sectorial focused content addressing the client’s problem issues.
Utilize appropriate illustrations for each service that add credibility and enhance authority.

Navigation and User Experience (UX): User-friendliness is an important design consideration for this site, particularly because its users may not have had much or any experience in logistics. Red Hill designed an uncomplicated, easy to use method of navigation:

• Logical Page Structure: The site is designed in such a way that there is a logical sequence to it, thus, the users had no problem moving from one service page to the other or to the about us page or even to the contact page.
• Call to Action: Contact forms and ‘Get a quote’ buttons were tactically sprinkled across the site to enhance user interaction where any potential clients willing to get in touch with black river logistics could do so almost immediately.
• Footer and Contact Access: An elaborate footer went with the site which had service areas, their social pages as well as how to contact them, thus promoting content access in the site.

Mobile Responsiveness: Considering that most activities within the logistics sector require access of mobile phones, it was crucial for Red Hill to provide fully responsive website design services for the site even on tablets and smartphones. This made it possible for users to visit the site when in motion without losing functionality nor ease of use. The mobile version still upheld the principles of simple and easy to use interface design with good navigation as was found on the bigger screen version thus ensuring the user experience was consistent across all devices.

Cross-Browser Compatibility: The website was evaluated on a number of different browsers to make sure that it was functioning effectively on various user preferences.

Search Engine Optimization (SEO) and Website Performance: Knowing the crucial need for being seen in the logistics sphere, Red Hill tools recommended for the Black River Logistics’ website the following advanced SEO techniques to achieve higher positions in search engine rankings:

Keyword Optimization: The content was also optimized with appropriate logistics and transportation keywords, which enhanced the visibility of the website by the businesses to find dedicated transport users looking for certain service.

Fast Load Times: The website has been engineered with speed in mind, enhancing the experience of the users and leaving no cause for the visitors to leave the site due to slow load speeds. Red Hill also made sure that even image sizes were adjusted to fast load speeds without losing quality.

Meta Tags and Alt Attributes: Search engine optimization strategies such as use of meta tags and alt attributes for images were implemented in order to improve ranking and availability of the website.

Inquiries and Contact Forms: An efficient inquiry tool was developed by Red Hill for potential customers who wish to reach Black River Logistics directly from the site. The tool was intended to:

Ease The Process of Requesting Quotes: Request a quote forms were embedded in strategic places on several service pages to encourage prospects into detailed information or quotes.

Help Reduce The Time Of The Process For All Parties Engaged: Every inquiry was directed to the appropriate receiving party within Black River Logistics for further assistance.

Result: The new website availed to Black River Logistics Ltd a clean contemporary design that well suited the business in terms of their quality, dependability and important costumer service. Thus, the company managed to:

• Higher Number of Inquiries: The apparent services offered and accessible contact quote forms resulted to higher numbers of quote inquiries and requests from clients.
• Better Outreach: Being that the site was search engine optimized, Black River Logistics enjoyed better visibility which resulted in more businesses in the market for custom logistics looking for them.
• Positive Change in Brand Image: The elegant and simple design presented contributes to the better brand image of the company in line with the high brand image the company tries to portray.