Ratio Structural Engineering Inc.

Client Requirements

• Contemporary and responsive web design for their forte in structural engineering.
• Clear, direct messaging attracts users’ attention to their services, including marine construction, bridge erection, heavy-civil construction, and residential projects.
• Responsive design for a seamless user experience both on desktop and mobile devices.
• SEO-based content may contribute more in search results to rank better and enhance organic traffic.
• Lead generation tools include contact forms, call-to-action buttons, and email sign-ups.
• Marketing solutions that are content marketing, SEO, social media marketing, and growth hacking in terms of promoting the business and leads.
• Ongoing analytics and reporting to drive insights into performance and see the areas that would need improvements.

Solutions Provided

1. Website Design & Development: We designed a responsive, SEO-friendly website to feature Ratio Structural Engineering’s primary engineering services. A very clean, professional layout for the website was built so that potential clients can easily go about and find specific details they need regarding the company’s engineering solutions. This includes:

• Innovative Visual Design: Combined the look and feel of the site to their brand identity of Ratio Structural Engineering with the strongest emphasis on industry professionalism.
• User Experience: Added an easy-to-use interface that loads fast and navigating is easy across multiple devices, including mobile and desktop.
• Service Pages: We added dedicated pages for every service, such as marine construction, heavy civil projects, bridge erections, and residential developments. This helped SEO and briefed individual service offerings by the company.

2. SEO and Content Optimization: We have developed an elaborate strategy of Search Engine Optimization to enhance visibility on search engines. This includes:

• Keyword Research: Define keywords like “heavy civil construction,” “marine engineering,” and “bridge erection sequences.” Target a group of specific search queries that find you on top of the search list in Google.
  On Page SEO: Optimize page titles, meta descriptions, headings, and content so that search engines can see all of them well.
• Content Creation: End with keyword-rich content that actually educates your potential clients about services you provide at Ratio Structural in such a way that the company value propositions are communicated through your website.
• Technical SEO: Enhanced site structure, mobile-friendliness, and page loading speed to clear Google’s ranking requirements.

3. Lead Generation and Analytics: In order to create more engagement with the client and the subsequent lead generation, we adopted several lead generation tools along with tracking mechanisms like,

• Call-to-Action (CTA) Buttons: We designed strategically placed CTA buttons like “Request a Quote” and “Contact Us” throughout the site that take a visitor toward conversion.
• Email Sign-up forms: Incorporated the sign-up form for collecting lead and an opportunity for further follow-through marketing campaigns. Analytics and reporting Google Analytics and Search Console were installed; tracked the performance of the website, sourced traffic sources, and provided visitor behavior insights. Their monthly reporting allowed the evaluation of success in SEO and which areas had to be improved on.

4. Digital Marketing Strategy: We carried out a full slate of digital marketing strategies to create buzz for the site and bring quality leads to it:

Content Marketing: Published high-value blog posts, case studies, and project showcases to establish Ratio Structural Engineering as the industry’s thought leader.
Social Media Marketing: Provided critical messages in key projects and services through LinkedIn, Twitter, and Facebook targeting professionals and potential clients.

• Email Marketing: Developed an email newsletter that informs clients about completed projects, the trend in the market, and company news.
• Growth Hacking: Implemented new-age marketing techniques, such as webinar webinars related to industries and showing off projects, for reach new audiences and the growth of leads.
• Pay-Per-Click (PPC) Advertising: Google Ads Campaign management to achieve a targeted traffic to the website for competitive search term groups at structural engineering services.

5. Marketing Consulting & Strategy: While we worked on the technical and design aspects, we also consulted in order to offer marketing assistance as an ongoing process for long-term growth and success. These included:

• Comprehensive Marketing Strategy: An integrated strategy placing SEO, PPC, email marketing, and social media all in one central approach
• Tactics for Lead Generation: Strategies to optimize lead-generating channels that would help enhance conversion rates and increase client bases

Key Outcomes:

• Better Online Exposure: A more optimized website resulted in a great mushrooming of organic search traffic where more inquiries were received by the firm for their services.
• More Lead Generation: Integrate lead generation tools and increase the number of inquiries from potential clients.
• Professional Brand Image: The sleek design, as well as the quality content of the website, has portrayed Ratio Structural Engineering as a leader in heavy-civil and marine construction.
  Furthermore, through a social media marketing campaign and content distribution, the online presence of Ratio Structural Engineering was augmented, resulting in connecting more industry professionals and potential clients to the company.