Red Hill | Transport Inc.

Client Requirements

Customer feedback Service Process:

• Full Specification Review: It’s advisable to also include an interesting and informative text to illustrate the scope of services offered including, Triaxle Reefer Services, FTL/LTL Services, Tandem Reefer Services, Dry-Van Services, Cross-Border/Domestic Service, Hazmat Services and Expedite Services.
• Image Support: Each service needed a particular logistics and transport illustrations which will be illustrated in a series of captivating images.

Visual Impact:

• High Quality Imagery: The site in addition had to contain good picture of different services being offered so as live every service and improve the general look of the professionalism of Red Hill.
• Cohesion In Branding: The fit out however had to be in line with the easing in of a more modern face of the organization, that is building and enhancing confidence and trust through an understated and sleek design.

User Experience:

• Well Organized Content: Also it of cardinal importance to ensure that any such information could be retrieved in the shortest time possible and with minimal hardship, via organized menus and content layouts.
• Responsiveness: The application is going to adopt the responsive design technique ensuring that the whole website can be viewed easily and occupies all types of screens ranging from laptops and tablets to mobile phones.

Content Arrangement:

• Efficient Content Organization: It was imperative for every service subsections, posting a brief and descriptive information, the distinct features and benefits of the respective services rendered, was required.
• More Areas: How other clients have rated the product and their feedback as well as the reasons for the availability of the features called news, or latest updates section are important for building relevant content on the website.

Solutions Provided

Customized Development of Contents: A comprehensive and engaging content has been formulated on every service to make sure that the potential clients do not lack in understanding what Red Hill is all about:

• Triaxle Reefer Services: Gave an account of the weight restrictions regarding a three axle vehicle bringing in safety, preserving the infrastructures and the environment.
• FTL LTL Services: Explained full truck load(FTL) and less than a truck load(LTL)’s advantages in promoting the values of cheaper and efficient utilization of the resources.
• Tandem Reefer Services: Highlighted solutions for transporting especially fresh products within cold environments from the point of raw material collection to consumption.
• Dry Van Services: Created an alternative for shipment of goods that do not require temperature control assuring them of safety and efficiency.
• Cross Border/ Domestic Service: Envisaged the processes involved in domestic and cross / border logistics with Red Hill further into the east of the country.
• Hazmat Services: Presented the services intended for the safe transport of dangerous goods with compliance by regulations being important.
• Expedite Services: Illustrated limited offers and fast delivery alternatives to the customers making it easy to please the client with a speedy service.

Visuals and Design Improvements: Added high quality images that depict each of the services offered and that increase the quality of the site from a commercial perspective.
Maintained the design in accordance to the Red Hill brand, incorporating a clean modern layout with organized headings, geometric shapes and strategic blank areas.
Easy to Use Navigation: Introduced a clear cut and easy way of navigating through the website enabling the users to move from one section to another with ease.
Make certain that all the material such images and text were clear and displayed and were not concealed below the header sections or other design elements.