EasyEV
EasyEV is a multipurpose company that deals with advancements in charging syætems for electric vehicles. In this regard, it was important to design a modern, captivating and easy to use website which embodies and improves their service offering.
Client Requirements
- Aesthetics: The customer inquired about an eye catching website that would portray the supremacy of the brand in technological efficiency.
- Improved User Engagement: EasyEV had a vision of the users interacing with the site without any form of obstruction in the layout and action directives strategically placed within the site.
- Dynamic Content Presentation: The site was to articulate showcase of their solutions accentuating fast charging of electric vehicles in extensive use of videos as opposed to still pictures.
Solutions Provided
- Video Integration: Static images were replaced with a high-quality MP4 video that automatically plays introducing the fast-charging technologies associated with EasyEV. This approach to content significantly raises levels of engagement with the audience and that the audience experiences the content in an active way.
- Responsive Design: A responsive design was adopted that enabled responses on a wide range of devices, including desktop computers, laptops, and even on mobile phones. This also extends to the video content that had to be responsive to the different screen sizes and resolutions.
- Improved UI/UX: The Website user interface was improved by adding louder and clearer call-to- action buttons and reorganizing the very busy navigation menu. The card design was enhanced to accommodate the video at the centre stage while overlay text and buttons which edged the visual hierarchy were incorporated to facilitate the usability.
- Visual & Brand Integration: A dark toned backround with conspicuous lettering was used in relation to EasyEV’s branding to promote the designs towards focus on innovation and reliability.
Bermuda-based chocolatier will be reorganized according to strict principles of symmetry and balanced composition while still maintaining an impression of ease.
Activities of the fashion house verið will also be incorporated in how the website will be constructed for additional functionalities.
The brand does not use graphics, but leverages design techniques to create elegant websites with inventive menus, amazing colors, and stylish fonts.
