Performance marketing is a performance-based digital marketing strategy where payment is made only on actual performance by the pay-for-click method, pay-for-leads, and pay-for-sales. At Marketing Artistry, we specialize in the performance marketing campaigns that go further in managing them for outcome-generation and return on investment optimization.

What is Performance Marketing?

Performance marketing is aimed at measurable objectives that may include creating:

• Conversion- To make purchases or register users online.
• Leads- Through qualified entry for your business.
• Clicks- To increase visits to your site or designated landing pages.
• Engagements- To increase user interactions with the brand on social media and other digital platforms.

For each action under performance marketing, you could track the progress so one can know what works and what does not for making enhancements.

Our Performance Marketing Approach

• Customized Strategy Development: We will build a performance marketing strategy specific to your corporate objectives as a starting point. If you want to increase sales, generate leads, or drive traffic, create a campaign from scratch to achieve those objectives.
• Multi-Campaign Channel: We create performance marketing campaigns in all channels including Google Ads, Facebook, Instagram, and LinkedIn, to mention but a few-by specifying the audience we are able to reach only the right people and place to whom your advertisements might have the most effect.
• Optimum Creation of Advertisement: Our team customizes ad creatives to convert at the level of high pitch, grabbing attention, and soliciting response. From display banners to search ads, and social media promotions, we make sure your ads resonate with your audience base and translate into results.
• Real-time Monitoring & Analytics: Everything revolves around data in performance marketing. State-of-the-art analytics tools enable us to track and analyze campaign performance to glean insights about key metrics, including impressions, clicks, conversions, and ROI-all in real time.
• Pay-for-Performance Model: What is so beautiful about performance marketing is that you only pay when an action happens, whether it be a click, lead, or sale. Hence, you will know exactly where your marketing money is used and none with wasted ad spends.
• Constant Optimization: To ensure the returns on your investments, we continuously optimize your campaigns. From targeting to creatives, bidding strategy, and budget allocation, we keep tracking every change made in order to yield results over time.
• Conversion Rate Optimization (CRO): We not only bring traffic but also do conversion rate optimization to ensure that the traffic is efficiently turned into customers for your website or landing pages, thus increasing the worth of every cent spent on advertising.

Primary Benefits of Performance Marketing with Marketing Artistry

• Outcome Measurable: Every campaign of ours can be measured and analyzed for clear data on the impacts of marketing.
• Penny-wise: You pay only for such actions that have occurred, thereby keeping your budget quite effective.
• Real-time changes: Your campaigns are watched at all times by our powerhouses to keep you on top of returns and performance.
• Scalable Campaigns: Performance marketing allows you to scale up rapidly when the positive results begin to show, thus helping to grow your business faster.
• Target Audience Reach: Advanced targeting options ensure that we can assure you, at any time, that your ads will reach the right people or the people who are most likely to be interested in your brand.

Our performance marketing services are, but not limited to, the following

• SEM/ Search Engine Marketing: Get traffic from Google and Bing and other famous search engines through effective optimized PPC campaigns.
• Social Medial Advertising: Engages your audience with paid social ads carefully laid out for conversions such as Facebook, Instagram, LinkedIn, and TikTok.
• Display Advertisement: Through targeting display ads on selected specific websites and mobile apps, your advertisement reaches a wider audience.
• Affiliate Marketing: Your affiliates will promote your product or service, and you will pay them a commission according to the sales or leads they produce.
• Retargeting Campaigns: Effectively bring potential customers back to your site with targeted and personal retargeting ads that dramatically increase the conversions.